About Us

The Friendly Eco is an online and in-store independent sustainable parenting shop based in Staple Hill, Bristol and is run by local mums Freya and Kate. We stock a growing range of reusable nappies, organic clothing, eco-friendly toys, ethical treats and zero-waste toiletries. Our reusable nappy experts are on-hand to give quality advice to those at any stage of their cloth nappy journey.

Our mission is to help parents look after the planet whilst teaching their own children, so that they can have a greener future. 

 Freya and Kate stood in the middle of the store holding a cloth nappy and a play mat.   Freya and Kate stood behind counter, laughing and chatting infront of a rainbow vertical wall.   Freya and Kate taking a selfie in matching DUNS Midsummer dresses, surrounded by more DUNS clothing.

Our decision to open a brick-and-mortar sustainable parenting store came after realising there was nowhere for new parents to browse and buy eco-friendly baby items in or around Bristol, which made sustainable parenting unachievable for so many local parents. We had parents travelling 2+ hours to visit us in-store, and soon realised this was a common theme across the UK so opened our online store to allow parents UK-wide to shop eco-friendly parenting supplies.

 We provide free sustainable parenting tips every day on Instagram, Facebook and TikTok for parents, as well as offering a range of low-cost classes and appointments for those new to reusable nappies. We aim to help as many parents as possible on their sustainable parenting journey because we believe that all of our children deserve to inherit an ecologically-sound and diverse planet.


Young girl playing with a wooden rainbow xylophone.   Baby in a cloth nappy, sat with his back to the camera. Next to him is a pile of six nappies of varying retro designs.   Baby smiling, dressed in colourful DUNS Sweden clothing featuring mushrooms and sunflowers, against a white background.

Between us, we have successfully used reusable nappies on all four of our children - that's an estimated 20,000 disposable nappies saved from landfill! We have buckets of personal experience in sustainable parenting from wooden toys to zero waste shampoo, and can help you to make small eco swaps for your family in a non-judgemental and friendly environment.

There's something for everyone at The Friendly Eco - whether you want to go entirely zero waste or simply buy a wooden toy for a birthday party.

See what our customers have to say on Trustpilot.