About Us

Hi, we're Freya and Joe, owners of The Friendly Eco. We began our journey into eco parenting when we were expecting our first child over five years ago. We were shocked to find out just how many disposable nappies were being used every single day in the UK - 8 million are thrown away in the UK every single day! And it wasn't just the environmental impact which shocked us, it was also the repeat financial cost of them until potty training for every single baby. 
"I had originally planned on using reusable nappies part-time as we had been given lots of disposables and didn't want to overwhelm myself with washing as a new mum. But after my son was born, I realised that disposables were giving him really bad nappy rash which turned out to be an allergy to the chemicals used. I went full-time with the reusable nappies and actually found that they were so much easier than I had originally thought." - Freya
During our pregnancy we realised that there was nowhere near Bristol that could provide parents with advice and support that they needed to begin their reusable nappy journey, and the ability to view and feel the nappies in person - which is when the idea of The Friendly Eco was born. We had both learned and experienced it all with reusable nappies, wooden toys, and natural toiletries - from birth to potty training and everything in between, so felt we could make a real difference to other parents who want to go eco but have no clue where to start. 
We have always wanted reusable nappies to be accessible on all budgets, which is why our nappies come in a range of price points.. It isn't all or nothing, and we always tell parents that they can start reusables with as little as one nappy. Our mission is to help parents look after the planet whilst teaching their own children, so that they can have a greener future.
Between us, we have successfully used reusable nappies on both of our children - that's an estimated 10,000 disposable nappies saved from landfill! We have buckets of personal experience in sustainable parenting from wooden toys to zero waste shampoo, and can help you to make small eco swaps for your family in a non-judgemental and friendly environment.
We provide free sustainable parenting tips every day on Instagram, Facebook and TikTok for parents, as well as offering a range of low-cost classes for those new to reusable nappies. We aim to help as many parents as possible on their sustainable parenting journey because we believe that all of our children deserve to inherit an ecologically-sound and diverse planet.